Chris Bibby

Chris joined Key Group as Chief Marketing Officer in March 2017, taking responsibility for brand, marketing, PR and public affairs, as well web platforms across all of Key Group’s brands.

Chris has over 20 years' experience building brands, delivering performance marketing programmes and managing digital transformations as well as holding senior marketing roles at Barclaycard and Virgin Media.

I joined Key at a time when both the brand and the category needed a restart. Equity release is at an incredibly interesting phase in its development as a sector. Retirees are craving brands they can trust as well as products and services that deliver on their needs. I’m committed to helping the great team at Key Group deliver on the opportunities ahead for the business and our customers.

Our leadership

Our leadership team has more than 400 years of combined experience in the financial sector, and some of our senior leadership team also serve on the Equity Release Council board. Here’s who makes up our leadership team, and a little more about them.