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By leveraging our decades of experience and wealth of insight unlocking property wealth for our customers to deliver innovative products, services and advice, to help put a fulfilling retirement within reach to all.
To us, delivering on our mission means opening access to expert financial advice for homeowners on the retirement journey, and collaborating with partners to build smart later life lending products based on our unique customer insights.
Every day, we’re equipping a growing number of advisers to deliver quality advice ensuring correct customer outcomes. We're championing the introduction of innovative technology in our sector to improve customer experiences and support advice quality.
Key was formed in 1998 and since then, has become a trusted voice in later life lending for UK homeowners age 55 and older - helping them to understand if equity release is right for them.
Key is a multiple award-winning service, and customers have rated them 4.9 "Excellent" on Trustpilot with over 17,000 reviews. Constantly evaluating new trends and responding with new ways to help customers achieve their retirement goals, Key takes their commitment to helping customers find the right outcome for them very seriously.
Air is the next generation, award-winning later life lending platform. Enabled by technology, knowledge and people, we offer financial professionals, from advisers to lenders, best-in-class digital sourcing tools, personal development services and incentives; all designed to support and reward your business growth.
Our leadership team has a wealth of experience in the financial sector, and some of our senior leadership team have also served on the Equity Release Council board. Here’s who makes up our leadership team, and a little more about them.